books, magazines, reading
When I started working in IT, I acquired a reputation for having an ‘affinity’ with computers. This was, of course, complete nonsense. All I did, that no-one else seemed to do, was read the manual. That’s not always a small feat, given that many computer-related manuals seem to have been written by people for whom […]
don’t make me think Read More »
You have to bear in mind that significant portions of my life have been characterised by some essentially incompatible habits. From the mid 1970s to the mid 1980s I was a student and then a working actor, mostly in theatre-in-education, moving from shared house to shared house and often from town to town. I also
On Wednesday, I went to the launch of this book by Ross Honeywill and Verity Byth. The authors, former directors of KPMG Consulting, have come up with a way of describing consumer behaviour that is markedly different from the baby boomer, gen x, gen y school of thought that categorises people according to when they