In some lines of work, this might be regarded as a failure of the original work, but the web is developing so fast and in so many different ways that it’s almost a requirement to review any web presence on a regular basis to make sure it’s doing its job properly, and to take advantage of the burgeoning bag of web tricks that keep emerging.
In addition, a client may themselves also change: their basic set of services, who they see as their market, and how they want to portray themselves to that market.
A case in point is Julie McCrossin.
I’ve been managing Julie’s website for four years now and, while it has incrementally reflected changes in her working life, the time came for a complete structural and design overhaul as she enters a new phase of the business of being Julie McCrossin.
For particular functionality and layout, we installed the following plug-ins:
Clean Archives Reloaded Version 3.1.8
Simple Archive Generator
WordPress Automatic Upgrade4
WP Events Calendar
We also installed Google Analytics to track site traffic.